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Obtaining New Consumers
/ New Product Development
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Financial analysis,
including profit and loss profiles, profitability business models and "what-if"
scenarios.
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Standards, timelines,
and targets for new products and projects.
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Product development
concept through design
Market Research
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Definition
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Analysis
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Size and share
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Relevant socio-economic
factors
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Competitive landscape
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Consumer profiling
including:
Demographics
Psychographics
Sales proposition
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Sponsorships, Strategic
Alliances, Partnerships and Licensing
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Appropriate companies
and organizations to pitch based on objectives and market readiness.
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Tactical recommendations
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Sponsor 'package'
development including: Features and Value-added benefits
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Licensing opportunities
evaluation
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Presentation materials
development
Database Performance
Effectiveness Measurement
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Comprehensive review
of database inputs, updates, manipulations, maintenance and usage Ascertain
effectiveness compared with best practices standards
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Review vendor policies
and procedures, list pulls, segmentation and targeting, customer service
data usage strategies.
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Recommend improvements
for fuller marketing database effectiveness, efficiency, usage and improved
ROI.
Database Performance
Analysis Using Service Bureau
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Review sample subset
of database at the most detailed level utilizing an external vendor in
a “lab” environment.
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Provide comprehensive
analysis report on address condition including:
1) Standardization
and correction of all address and name fields
2) Analysis of
solicitation
3) Response
4) Product ownership
attributes
Database Marketing
Effectiveness Measurement
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Review of logical
capabilities with an eye toward maximizing marketing efficiency, effectiveness
and ROI.
1) Management
Information Systems (MIS)
2) Targeting
and segmentation strategies
3) Customer Relationship
Management (CRM)
4) Campaign management
5) List selection
methods and organizational design and approach to database marketing strategy
and implementation
Database Design,
Development and Maintenance
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Full service database
development including:
1) Strategy &
design
2) Data selection
(internal and external)
3) RFP development
4) Vendor selection
and management
5) Implementation
of database (build and update)
6) Application
of best practices
7) Quality control
8) MIS and reporting
9) Maintenance
strategy and procedures
10) Access and
usage
Strategic Database
Marketing-Identifying Customer and Product Opportunities
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Full business strategy
and tactics review of existing product profit performance relative to past
marketing programs.
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Design and manage
analytical study to be performed by staff and/or vendor (iterative study)
to potentially reveal new target markets and product opportunities and
methods to improve ROI and profitability.
See
Our Portfolio
Customer
Inquiries |
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